A synopsis from Voxgig:
This is a great conversation between Richard Rodger and Joe Pettersson, CTO at Banked : Joe gives a brilliant run down on the importance of developers as customers or advocates for Banked. This developer enabled approach to DevRel is vital to their success. And measuring the success of their DevRel activity threw up another little nugget - they measure the "Oh yeah, I've heard of you" moments when they talk to potential customers! Deceptively simple, and very neatly effective. Listen to Joe for the details of how this can work for your organisation as you sell your software and tools to developers.